Bellville Future City
Identity and editorial design of an investment prospectus launching the master plan for the BFC's metropolitan's regeneration.
My brief was to develop an engaging visual identity that depicts friendliness and accessibility to potential investors. This was achieved by the use of vibrant colors, the introduction of Ivyjournal - a workhorse serif - for headlines, the use of simple, one dimentional graphics and striking photography that contain human elements.
Identity and design by Karmen van Rensburg
Content creation & copy by Hilary Alexander of Composition
Designed for the Greater Tygerberg Partnership / City of Cape Town