FHM Magazine
Editorial redesign and art direction of FHM SA, local version of the British multinational 'lad mag'.
My challenge was to shift the local edition's direction from becoming 'trashy' towards more tasteful – without losing touch with the existing reader. I did this by sourcing and commissioning some of the best stylists and fashion photographers, introducing typographical design, a more refined layout and using less, yet stronger images.
Art direction & design by Karmen van Rensburg
Done for Media24. Stylist shopping pages: Crystal Birch